Introducing Alternative Payment Methods: The Global E-Commerce Guide
Learn the basics of Alternative Payment Methods (APMs). Find out why card checkout options are no longer enough to support global customers.
Alternative payment methods (APMs) are any transaction options that do not rely on traditional card-based networks (Visa, Mastercard, Amex). They include digital wallets, BNPL (Buy Now, Pay Later), direct bank-to-bank transfers, mobile money, and cryptocurrencies. Globally, alternative payment options now account for over 55% of all e-commerce transaction volumes. In key growth markets like Brazil and India, APMs represent upwards of 70% of digital checkouts. Offering local checkout preferences is the single highest-leverage optimization a merchant can make to improve cross-border cart conversion rates.